| NEW | Different color from previous design |
| ALL NEW | Parts not interchangeable with previous design |
| EXCLUSIVE | Imported product |
| UNMATCHED | Almost as good as the competition |
| DESIGNED SIMPLICITY | Manufacturer's cost cut to the bone |
| FOOLPROOF OPERATION | No provision for adjustments |
| ADVANCED DESIGN | The advertising agency doesn't understand it |
| IT'S HERE AT LAST! | Rush job; Nobody knew it was coming |
| FIELD-TESTED | Manufacturer lacks test equipment |
| HIGH ACCURACY | Unit on which all parts fit |
| DIRECT SALES ONLY | Factory had big argument with distributor |
| YEARS OF DEVELOPMENT | We finally got one that works |
| REVOLUTIONARY | It's different from our competitors |
| BREAKTHROUGH | We finally figured out a way to sell it |
| FUTURISTIC | No other reason why it looks the way it does |
| DISTINCTIVE | A different shape and color than the others |
| MAINTENANCE-FREE | Impossible to fix |
| RE-DESIGNED | Previous faults corrected, we hope... |
| HAND-CRAFTED | Assembly machines operated without gloves |
| PERFORMANCE PROVEN | Will operate through the warranty period |
| MEETS ALL STANDARDS | Ours, not yours |

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